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The Danish-Italian design duo GamFratesi designed Yuh for Louis Poulsen in 2017. Initially launched in black and white, the family was extended with editions featuring brass and marble. One of the essential features of the lamp is to be personal. The light is flexible and taking up little space. It can rotate, rise and lower, illuminating and creating ambience in the desired area. The form of the shade is determined geometrically from the movement that the it performs on the stem. A minimalistic appearance created from a circular shape at the bottom to a linear opening at the top of the shade. The name Yuh is the phonetic form of ‘you’, the letters representing the sound made by the voice to say “you”.

The fixture primarily provides glare-free downward directed light. The angle of the shade can be adjusted to optimize light distribution. A slim opening in the top of the shade provides soft, ambient upward illumination. A mechanical system provides great freedom of movement, so the light can always be set in the ideal position in the workspace, living room etc. Build-in LED technology provides a high quality of light with stepless dimming at 15 to 100%. Timer function to automatically turn off the light after amount of time, selectable between off/4 hours/8 hours. Function to set a fixed light level each time the lamp is connected to main power. In the upper part of the tube a button acts as switch and dimmer.