Born in an environment with a rich passion for creativity and design, Philippe Starck believes vehemently in design that is beneficial to as many users as possible. He is known for saying "No on has to be a genius, but everyone has to participate". His subversive and pragmatic ideal sets him apart from many designers, heralding the phenomena of convergence and dematerialisation, and has earned him international recognition. He is also known for his ecological awareness and contribution to contemporary sustainable solutions. Starck is recognised globally by many iconic designs, awards, exhibitions and collaborations, and is also the first French man to be invited to the TED conferences alongside renowned participants including Bill Clinton and Richard Branson.