Rug woven from three natural materials : wool, cotton and jute (25 %). Jute, sometimes called the ‘golden fibre’, is a natural vegetable material with silky, strong fibres, is increasingly used by the textile industry. Biodegradable and recyclable, this rainfed crop requires almost no fertilizer or pesticide, making it the eco-friendly material of choice. It requires 125 times less water in its production than the same weight of cotton. Lastly, one hectare of jute absorbs 15 tonnes of carbon dioxide and produces 11 tonnes of oxygen. An ecological material, then, and a responsible one!
Milton Glaser is from New York, and remains till this day one of the most celebrated and recognised graphic designer. His CD, logo, book designs and posters are world-renownded, including the prolific "I <heart> NY". He co-founded the revolutionary Push Pin Studios in 1954 and the New York Magazine in 1968. In 1974, he launched Milton Glaser, Inc. where he continues to produce prodigious amount of work. In 2009, he was the first graphic designer to receive the National Medal of the Arts award, and has enjoyed solo exhibitions at the Museum of Modern Art in New York and the Georges Pompidou Centre in Paris. Honoured with lifetime achievement awards from the Cooper Hewitt National Design Museum (2004) and the Fulbright Association (2011), Glaser is an articulate spokesman for ethical design practises.