Learning about embroidery – GAN’s incredible craft and strength – Raw-Edges found themselves drawn to the aesthetics on its reverse side. The ‘back stitch’ has an unintentional hidden beauty to it, that one might so easily miss. Their aim was to understand the language of this ‘random’ backstitch and develop it into their rug collection. Focusing on colour combinations, the rhythm of patterns, the thickness of the yarns, tactility and craftmanship, they also emphasise handmade work over work on the loom and the handmade embroideries.
Raw Edges is founded by Yael Mer and Shay Alkalay after they graduated from the Royal College of Art in 2007. Their design studio allowed a space for their dreams and ideals to be materialised in the form of furniture, installations and products. As such, their designs are often playful and full of wonder. Striving always to work beyond the box, they toss and turn familiarity around to churn out truly organic designs that are a combination of wit and technological prowess. Often working with patterns and different materials/textures, Raw Edges probes at the child in all of us to continue to stay curious about our world as they experiment with different craftsmanship and advanced technology and production methods. In a show curated by Martino Gamper, held just after graduating, Yael and Shay presented Stack & Volume, which helped to establish the foundation of the studio. Raw Edges is recognised by their collaborations with global brands such as Louis Vuitton, Stella McCartney, Swarovski, Vitra and Kvadrat.